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Friday August 22, 2008 1:20 pm
NBC and Yahoo Sports Vie for Top Online Viewers
It would seem that even though NBC shelled out over $1 billion in rights and production costs, their online website has had some problems, including the video player not usable for those with firewalls and some clips without commentary. Still, they say that they have received 830.1 million page views, 56.1 million video streams, and 38.9 million users.
On the other hand, Yahoo Sport brags that it has 8 million users, about 1.3 million more than NBC, according to comScore Media Mix. The network’s TAMI (Total Audience Measurement Index) says that they have never gotten more than 8% total Internet viewing on a single day. Although the messages seemed mixed, Zap2it reports upwards of 30 million viewing on TV each day, leading us to believe that this is certainly becoming an Internet watching world when it comes to up-to-the-minute gratification.
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| Wired
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