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Facebook to reveal ads targeted to user behavior patterns
Posted by John Kilhefner Categories: Advertising, Corporate News, Social Media, Social Networks,
Facebook is now compliant with the Online Interest-Based Advertising Accountability Program, and has to show the AdChoice icon in behaviorally targeted Facebook Exchange (FBX) ads. This allows users to know when an ad is marketed to them on their browser behavior. The catch, however, is that the icon is only displayed when a user interacts with it by scrolling of the gray "X" over the ad.
Facebook will change the "Report this Ad" text with "Learn About Facebook Ads," and users can choose to opt out of specific ad networks. As Engadget notes, however, whether this legally complies with the Federal Commission guidelines for "clear and prominent notice" is unsure, as the ads only reveal itself as targeted once a user interacts with it.
AdChoice implementation will start at the end of March.
Read More 
| ASRC Reviews via AdAge
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Twitter acquires Bluefin Labs to create innovative ad products
Posted by John Kilhefner Categories: Acquisitions, Advertising, Social Networks,
Twitter is expanding on its Nielsen deal to develop social TV ratings through an acquisition of Bluefin Labs, a firm specializing in statistics for television networks. The acquisition, says Twitter, will allow the social network to create "innovative new ad products."
Second-screen apps seem to be on the rise these days, but in the case of Twitter, people are more than likely already using it while watching TV. The question is, how much money will this bring Twitter through advertising?
Read More | Twitter Blog via Engadget
Google Launches Co-Op Search Engine Service
Posted by Andru Edwards Categories: Advertising, Design, Revenue,
Now this is good news for those of you who run websites - Google has just launched Google Co-Op. The goal of Google Co-Op is to allow a user to create and integrate a customized version of the Google search engine into their website. You are able to specify which sites you want your Co-Op site to search, which means results will be displayed only for those sites you choose.
Aside from choosing which site(s) you want to include, you also have the choice of customizing the look and feel of the results page, how content in the results should be prioritized, and even if others can contribute as well.
It appears, however, that the home run here is that Google Co-Op gives the options of displaying your AdSense ads in the sidebar, providing the possibility of increased revenue. If you make a large portion of your income from Google AdSense, this becomes a no-brainer. Not only can you incorporate your AdSense into search results, but you can also ditch your current site search tool, as Google will likely do a better job.
Read More | Google Co-Op
Just came across a pretty interesting and entertaining look at three advertising channels that one can use to monetize their websites, including a look at demographics and such. For example, this look at Federated Media and MSN AdCenter:
MSN Advertising says MSN Tech & Gadgets (MSN and partner content) is “the place to reach technology users”:
Demographics
Gender: 70% male, 30% female
Age: 69% are 25-54
Income: 61% have household income $50K+, 41% have household income $75K+
Education: 50% college graduates or higher
Occupation: 42% are professional/managerialFederated Media says its sites “cater to cultural influencers, technology decision makers, early adopters…”:
Demographics
Gender: 79% male
Average Age: 32.7
Income: Average household income range $50,000-$74,999
Occupation: 50% management, 20% Director or above
It should be noted that Federated Media is a closed advertising network, but the benefit there is that if you fit into their network, you stand to see a nice increase in revenue.
Read More | ZD Net
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