Bing launches magazine-like iPad app

Posted by Andru Edwards Categories: Reference, iPad Apps, New Apps, Free Apps,

Microsoft knows the importance of the mobile audience, even when it means taking advantage of a competitor's mobile platform—in this case, Apple's. Since late 2009, iPhone users have been able to download a Bing app that offers voice search, local shopping, scrolling image search, maps and directions. Now iPad owners get a Bing app that adds a new trends feature, which lets them explore the trending search topics of the week.

The new app, which is available in the iTunes App Store starting today, sports a homepage featuring the trademark (and often stunning) Bing photo of the day, along with tiles showing local weather, news, maps, movies, and trends. The interface makes a lot of use of the swipe touch gesture, especially in image search. A dropdown menu offers all these choices plus Images, Videos, Shopping and History—that is, your search history, not the school topic.

Trends shows tiled images for the week's major current events. It can almost be thought of as a lightweight replacement for an app like The Daily or Flipboard. Touching one of its images opens a search page showing news and images about the topic, like MLB Opening Day. Some topics get a slicker treatment rather than just a Bing search results page: touching through an entry about "30 Rock's" Tina Fey labled "Ms. Bossypants" displayed a grid of stories that somewhat resembled the New York Times' Web site layout. After reading a result page, you can swipe left-to-right to get back to the trends page.

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