IntoNow is a free app for the iPhone that allows you to connect with your friends around the shows you love. Simply place your iPhone in front of the TV, and IntoNow uses it's SoundPrint technology to recognize whatever you're watching. Once your show or movie is tagged, you can see how many other people are watching, share it with your friends, review it on IMDB, add it to your Netflix queue, and buy or rent it on iTunes. 

IntoNow's SoundPrint technology covers more than 140 million minutes of previously aired shows, or the equivalent of 266 years of video. It can recognize a show even if it's airing live for the first time. SoundPrint has an index of "more than 2.6 million airings, indexed during the past five years, and it’s growing by the second." They describe SoundPrint as a “fingerprinting” technology; a series of algorithms that can quickly identify a show based on the audio. They've has even made a SoundPrint API available for developers, so look for more applications to come out using SoundPrint technology. 

Internet-connected social TV is becoming the new trend in technology, and data is showing that Americans are using TV and Internet together on an increasing basis. Google and Apple have launched their own internet connected set top boxes, and companies like Comcast and TiVo are major players as well. The future of social television looks very promising, and soon we'll all be "checking in" to our favorite TV shows on a regular basis, using awesome technology like IntoNow and SoundPrint, or other social apps like GetGlue.

Check out a demo of Intonow's social TV app in this episode.

How many times do you catch yourself watching tv while you're on the internet?

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