Good news for fans of Showtime’s lesbian-centered drama The L Word: the show has been picked up for another season. Always a cult favorite, The L Word leaped in popularity during its third season, with excellent ratings and a tremendous Internet presence. With loads of drama, sex, and intriguing characters, it’s no surprise that the show has become a hit.

With the start of its third season in January, the ensemble drama series following a group of lesbian friends in Los Angeles began generating more than a third of all the traffic on the Showtime Web site.

Clips from The L Word episodes make up the top 10 video clips streamed on the site. Downloads of the show’s podcasts have increased by triple digits, Showtime says.
Yahoo! Inc. noted a 26 percent spike in online traffic related to the show in its “Buzz Log” last week.

This hive of activity coupled with the creative development of the show persuaded Showtime Networks entertainment chief Robert Greenblatt to give the network’s sprawling Sapphic soap, whose cast includes Mia Kirshner, Jennifer Beals, and Laurel Holloman, an early pickup for next year.

“When we have this much equity in a show, and the audience responds as rabidly as they did this year, it’s a big success for us,” Greenblatt says. “This is and will remain one of our signature shows. A pickup was a no-brainer.”

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