Monday February 23, 2009 5:29 pm
Sunday Ratings: Oscars Rebound from Record-Low
Yesterday’s tradition-breaking awards ceremony paid off nicely for ABC. Hugh Jackman instead of a comedian as host? Previous award winners presenting the acting categories? Both were gambles that contributed to the telecast’s ratings rebound.
- The 81st Annual Academy Awards drew in 36.3 million viewers. That’s up from last year’s record low (32 million) when No Country for Old Men won Best Film.
- The broadcast became the third smallest Oscars ceremony ever. (The 2003 telecast - Chicago‘s year - comes in behind at 33 million.)
- Despite it’s ranking in Academy history, the event was the most-watched entertainment program since the 2007 Oscars. That includes episodes of American Idol.
- The broadcast also had the best demos (12.1 in 18-49) for any entertainment-related program since Idol in February 2008.
Read More | Variety
- Related Tags:
- 2009 academy awards, 2009 oscars, 81st annual academy awards, abc, academy awards, award shows, awards shows, hugh jackman, oscars, ratings, sunday ratings
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