Seems NBC is taking pity on the ratings-impaired series Studio 60 on the Sunset Strip. While the show hasn’t been living up to expectations in terms of viewership, the network has extended the show for the full season. Time will tell if the show gains momentum—and numbers. It’s hard to believe that it could see an increase in ratings, since most people who jumped ship on the series are unlikely to dive back in if they’ve missed a number of episodes. NBC Entertainment chief Kevin Reilly said of the full season order, “I am pleased to show our support for this outstanding and ambitious effort from executive producers Aaron Sorkin and Thomas Schlamme. From the start, they have delivered the superb show that we wanted. The critical support has been rock-solid and there is a passionate core audience. We can’t wait for what’s going to come in the remainder of the season.” The show had seemed to be in jeopardy of cancellation, but somehow dodged the bullet. While the show started strong with 13 million viewers, it has dropped to about 8 million per episode. The show does, however, draw the highest concentration of folks with incomes of $75,000 or more.