What happens when there are no more fresh ideas for reality programs? Is it time to throw in the reality towel? Never fear – cats are here! Access Hollywood reports that the next reality show to hit the airwaves will feature 10 cats living in a New York house. Don’t panic – this is part of Meow Mix’s latest ad campaign, being broadcast in three-minute segments on Animal Planet, starting June 16th. The cats were selected from animal shelters, so the folks at Meow Mix hope to bring attention to pet adoptions (as well as sell more cat food, of course).

Now for the fun part. Rather than observing the cats milling around for three minutes, each week will feature a competition for the furry houseguests. Viewers vote online for their favorite and the cat with the lowest vote leaves the house… no losers in this game though. Each week, the evicted cat will move to a permanent home and get a year’s supply of Meow Mix.
The grand prize for one lucky cat is a corporate job with Meow Mix. According to the Meow Mix site, the winner will be named Feline Vice President of Research and Development, responsible for taste testing a variety of Meow Mix products.

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