Up against the Law and Order and CSI franchises, Cashmere shrunk from its Sunday debut.  By night’s end, NBC was the winner with both the viewers and the demos.

8pm

• Deal or No Deal (13.6 million, 3.6/10 in 18-49) made mincemeat out of the hour’s competition.
• Wife Swap (7.8 million, 3.0/8) was a distant second in viewers.
• Power of 10’s 6.1 million (1.7/5) lacked impact.
• A Back to You* block (1.4/4) turned in 4.2 million.
• Crowned: The Mother of All Pageant‘s 1.8 million (0.7/2) lacked lustre.

9pm

• Criminal Minds (14.6 million, 3.9/10 in 18-49) was the evening’s strongest performer.
• Law & Order: Criminal Intent (9.6 million, 2.5/6) had decent debut numbers.
• Supernanny (8.9 million, 3.6/9) built upon its lead-in.
• Two episodes of ‘Til Death* (1.4/4) averaged 3.6 million.
• Gossip Girl (1.1/3) gave 2.3 million something to talk about.

10pm

• CSI: NY (11.6 million, 3.5/9 in 18-49) scored a narrow victory at 10pm.
• Law & Order: SVU (3.1/9) fell behind with just 11 million.
• Cashmere Mafia (6.2 million, 2.3/6) dropped nearly 40% from its Sunday premiere.

*denotes repeat