Wednesday January 31, 2007 10:56 pm
Super Bowl Sunday—Time for a Bigger TV
This one floored me. Is the Super Bowl so important an event that people need to rush out and buy a bigger TV? Does a larger TV enhance the action of the big game? Or is this just an excuse for people to upgrade their screen size?
According to a survey by the Retail Advertising and Marketing Association (RAMA), approximately 2.5 million consumers are planning on making an upgrade for Super Bowl Sunday. This number is an increase over the 1.7 million who planned to buy a new TV last year. To put it into perspective, over 100 million people are expected to watch the Super Bowl. Why buy a newer, bigger screen? Why, to have only the best Super Bowl party. Ever. To support the buying spree, retailers, such as Best Buy, are offering interest-free financing and delivery in time for the big game. So hurry on out folks and pick up a giant flat-panel for yourself.
Read More | Reuters
- Related Tags:
- ratings, retail, super bowl sunday, tv, viewers
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