Well - at least they’ll have their statues to keep them warm.

Despite Best Drama wins this year at both the Emmys and the Golden Globes, the buzz still hasn’t paid off for Mad Men.

Although AMC’s critical darling has seen an improvement since its first season (when it averaged 915,000 viewers), the show still struggles to draw audiences to its basic cable channel. After pulling in 1.95 million for the Season 2 debut, the drama saw a 30% ratings drop in Week 2. And despite the free publicity from last month’s barely-watched Emmys, the drama saw a ratings drop (from 1.9 million to 1.6 million) the following week.

So what do these numbers mean for Breaking Bad? Do viewers even know what channel AMC is on in their area? Should followers of that program also worry about their show’s success? Or will people actually bother to find out why Bryan Cranston deserved to win the statue for Best Actor?

All I can do is hope.