Jay Leno and David Letterman’s Super Bowl commercial wasn’t the only spot yesterday to mock some television drama. ABC’s Lost also became the focus of one of Bud Light’s many ads.

Given the similarities between the actual show and the clip, you’d have thought executive producers Carlton Cuse and Damon Lindelof were somehow involved. Well, they weren’t—but that doesn’t mean they didn’t enjoy the commercial.

Late last night, Cuse responded to the inquiries via his Twitter account. “No, we did not have anything to do with the Bud Light LOST parody, but just back from doing press with Hiro and saw it—it was funny,” he wrote.

It’s like they say—free publicity is good publicity.

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