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Thursday August 27, 2009 6:06 pm

Lifetime Coming to Its End




Posted by K.C. Morgan Categories: Cable, News,

Lifetime logo

Some things can only last so long. A&E has just announced a deal to purchase the Lifetime Network—a deal which could herald yet another move for .

The A&E acquisition will create few staffing changes at Lifetime Entertainment Services. A&E Television Networks is a partnership between Disney/ABC, Hearst Corp. and NBC Universal. The new merger changes only one thing: now, NBC Universal is part of the deal. Previously, Lifetime was a 50/50 partnership between Disney/ABC and Hearst. As a result of the new merger, A&E Network, , the History Channel, Lifetime Movie Network, Bio, History International, Lifetime Real Women, History en Espanol, Military History and the Crime and Investigation Network will all be included in the new entity.

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