Despite a severed relationship with NBC Universal, Apple is supposedly considering lowered prices for iTunes users.  (Lack of pricing flexibility had been a point of contention in the NBC failed negotiations).  Currently, downloads of television shows cost $1.99/each.  If changes are made, consumers may soon pay only $0.99 for song and episode purchases.

It’s expected that many entertainment companies will balk at the proposal fearing slashed prices would hurt their bottom line.  Why would fans still purchase boxed-set DVDs if packaging a season online proves more cost-effective?  But Apple conversely believes that reducing prices would actually boost revenue for all parties involved. 

There’s no indication at this time when or if this strategy may ever take effect.