Wednesday March 21, 2012 6:51 pm
American Idol Launching Clothing Line
Posted by Andru Edwards Categories: Music, Prime Time, Reality, FOX, American Idol, Announcements, News,
American Idol is launching its Authentic Icon clothing line.
The talent search show recently recruited Tommy Hilfiger as an image advisor, and is now planning to launch an exclusive clothing collection at Kohl's stores across the country. The line will debut in April and be in stores from June and will feature selections for both men and women.
"It was a natural extension to partner on a line of American Idol-inspired apparel that captures the essence of our rich music, style and performance heritage," said David Luner of FreemantleMedia Enterprises, the production company behind the show.
Contestants on the show will model the styles when they appear in the weekly live finals. "The American Idol collection will build upon the powerful influence of music and entertainment on today's fashion-conscious consumers," said Rick Darling, president of LF USA - which is helping create the clothes.
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