With our favorite shows moving beyond the television set to places such as our computers and cell phones, it’s hardly a shock that an online-exclusive series will soon debut. NBC will air an American Idol type music competition series entitled StarTomorrow, debuting this summer. Certainly an intriguing idea. Do you think viewers will tune in?

In addition to the performances, the show will offer video packages that include interviews, rehearsal footage and background information on each group. The winner of the 16-week series will get a recording contract with Casablanca Records, headed by music-biz veteran Tommy Mottola—who’s also an executive producer of the series.

“This is the first time NBC will be distributing a network-quality program exclusively online,” says Jeff Gaspin, who oversees digital content for NBC. “We want to give consumers a new viewing experience, and digital content enables us to give more scheduling and programming latitude to them, truly allowing viewers to create their own show.”

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