Survivor creator and reality show producer extraordinaire Mark Burnett wants television to advance beyond our sets, and into our computers.

If network television is to survive, it has to embrace the power of the Internet and redefine its traditional meaning of prime time, Mark Burnett said Wednesday at an industry forum. The producer of such reality series as Survivor, The Apprentice, and Rock Star: INXS also revealed that his next online venture will involve news content.

“The beautiful thing about the Internet is it’s on-demand and naturally archived and has people forging communities,” Burnett said. Adding that broadband in the office has made 9-to-5 the new television prime time, he continued, “I don’t think anyone is bold enough to just do TV or the Internet…but the Internet is clearly surpassing any network, and the future has to be the combination of the two.”

Do you think he’s right? After all, TV has done spectacularly well for decades without the Internet. Or do you think the industry needs to change along with the changing times?

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