Realizing that children in this day and age just aren’t getting their fill of vegetables, the Jolly Green Giant has come out of his slumber to be the face of a new campaign. Backed by General Mills, the Giant can be seen in print and television spots named “For the Love of Vegetables,” promoting both the health and tasty goodness that can be found in vegetables. It seems that Santa must again get used to sharing “Ho ho ho.”

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