Monday January 8, 2007 8:37 pm
Grease: You’re the One That I Want is a Ratings Winner
Posted by Wendy Michaels Categories: Prime Time, Reality, NBC, American Idol, Desperate Housewives, Ratings,
So, I could say the great ratings for NBC’s American Idol rip-off, Grease: You’re the One That I Want, surprises me. I mean, the show seems to really copy the formula of Idol—but hey, that’s what worked for Idol, so why shouldn’t it work here? And work, it did. The ratings were fantastic, as the show averaged 11.6 million viewers. Mainly viewed by young women and teenage girls, the debut proved that people are interested in just about any type of talent competition that the networks can throw at us. Americans love to root for their favorite, and this show has viewers voting the finalists all the way to the lead roles in a new Broadway production of Grease. The ratings were so stupendous, in fact, that the show earned NBC’s highest non-sports ratings for 18-49 year-olds during that timeslot since January 2004. It was also the highest rated show of the evening for women 18-34 and teenage girls, ages 12-17. Desperate Housewives came in and took a bite of the viewers, but Grease held on to its teenage demographic.
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