Peter Moore Has Big Plans For EA Sports

Peter Moore, long known as the public face of Microsoft‘s Xbox division, stepped into his new digs as EA Sports president last week and started off saying he wants EA Sports’ brand to compete in a broader arena than just the video games market, facing off against general sports brands like Nike and ESPN.

Despite selling millions of copies of its flagship titles each year, EA Sports has struggled to expand effectively and EA seems to be banking on Moore to help them widen their reach. “That could mean broadcast sports, sports camps, the ability to license consumer products around the EA Sports brand,” he told the New York Times. Moore is also looking to leverage EA’s technology to create social networking and news sites, all centered around sports and of course the EA Sports name. “I think we have an opportunity to aggregate information and bring it to life with video technologies,” he said.

“If we look at this connected world we’re entering, sports is a sort of social and cultural glue that reaches across the globe,” Moore continues. “There is an opportunity for EA Sports to evolve beyond a games brand to become a true global sports and entertainment brand, and I think we can compete there.”

Read More | New York Times via Level Up

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This Week on TV (9/10-9/16)

 

MONDAY (9/10)

• Today (NBC, 7-11am):  The show expands to an unnecessary 4 hours.
• Oprah (syndicated):  Season premiere includes a first appearance by David Letterman.
• Rachel Ray (syndicated):  Ray’s Second Season premiere includes guests from High School Musical 2
• The View (ABC, check local listings):  The official introduction of their final new host (a.k.a. Sherri Shepherd).
• Wheel of Fortune (syndicated):  25th season premiere.
• Monday Night Football (ESPN):  A double-header special.  Cincinnati Bengals vs Baltimore Ravens (7pm ET)/ San Francisco 49ers vs Arizona Cardinals (10:15 ET).
• The Closer (TNT, 9pm):  Part-two of the season finale.

Click to continue reading This Week on TV (9/10-9/16)

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Rockets Coach Jeff Van Gundy Fired

On Friday the Houston Rockets fired their head coach Jeff Van Gundy following another year of a first round NBA playoff elimination. Gundy had one nonguarenteed year left on his contract meaning that the Rockets had the option to keep him for the 08 season. This year the Rockets went 52-30, but it was heavily rumored that Van Gundy would be fired after their loss to the Utah Jazz in round 1 of the NBA playoffs. Van Gundy said he was hopeful to retain his job.

“I was hopeful all the way up to last night they would change their mind.”

Click to continue reading Rockets Coach Jeff Van Gundy Fired

Read More | Yahoo! Sports

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