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I’m not an expert in branding or picking product names, but as I thought about the ramifications of Nintendo’s choice of product name for their next console (Wii, in case you missed it), I’ve been thinking more and more about what a terrible choice it was.
First, Nintendo released a one-sheet explaining the name. This includes how it’s pronounced, what it means, and their ‘vision’. It strikes me that if you have to go to all that trouble, you picked the wrong name. The name should just resonate. People should be able to feel it right away, and the pronounciation should be clear.
The Big N explained the decision behind the name in a statement, which we’ve provided for your reading pleasure:
Introducing… Wii.
As in “we.”While the code-name Revolution expressed our direction, Wii represents the answer. Wii will break down that wall that seperates videogame players from everybody else. Wii will put people more in touch with their games… and each other. But you’re probably asking: What does the name mean?
Wii sounds like “we,” which emphasizes the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
Wii has a distinctive “ii” spelling that symbolizes both the unique controllers and the image of people playing it. And Wii, as a name and a console, brings something revolutionary to the world of videogames that sets it apart from the crowd.
So that’s Wii. But now Nintendo needs you. Because it’s really not about you or me. It’s about Wii. And together, Wii will change everything.
Click to continue reading Wii: Thoughts On Product Naming
Gallery: Wii: Thoughts On Product Naming
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Bleeding Edge Byte 002: Sparky The Dancing Borg
Posted by Andru Edwards Categories: Features, Internet, Mods / Hacks, Science, Videocasts,
At Gear Live’s Seattle Mind Camp event, we spent 3 hours transforming Sparky into a Borg. When it was all said and done, he was so happy, he did the Dance of Joy. Or something like that. Check it out, and let us know what you think. We will be putting up a video look at what it took to transform Sparky into this dancing abomination.
Here’s how to get the show:
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IMPORTANT: We are surveying the viewers of our show to see what it is that people like, and more importantly, what they don’t like. It is anonymous, and just takes a couple of minutes. If you have the time, we would appreciate it! As always, feel free to let us know what you think in the comments.
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Gallery: Bleeding Edge Byte 002: Sparky The Dancing Borg
The Bleeding Edge 012: DIY Bottlecap Tripod, Google Calendar, Zip Drive Destruction
Posted by Andru Edwards Categories: Accessories, Features, HDTV, Internet, Mods / Hacks, Science, Videocasts,
In this episode we destroy a Zip Drive, teach you how to make a cheap tripod, and much more:
THE WIRE
Google Calendar
Domain Roundtable Conference
HD DVD Launches
HACK ATTACK
DIY Bottlecap Tripod
BREAKIN’ STUFF
Destruction of a Zip Drive
Here’s how to get the show:
Subscribe: iTunes iPod / H.264 | iTunes MPEG-4 | RSS iPod Feed | RSS MPEG-4 Feed
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|Download| - MPEG-4 (Mirror)
|Download| - PSP
IMPORTANT: We are surveying the viewers of our show to see what it is that people like, and more importantly, what they don’t like. It is anonymous, and just takes a couple of minutes. If you have the time, we would appreciate it! As always, feel free to let us know what you think in the comments.
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Gallery: The Bleeding Edge 012: DIY Bottlecap Tripod, Google Calendar, Zip Drive Destruction
The Bleeding Edge 011: Etymotic, Fujitsu LifeBook, Wallet Light Hack
Posted by Andru Edwards Categories: Accessories, Design, Features, HDTV, Internet, Mods / Hacks, PC / Laptop, Portable Audio / Video, Product Reviews, Videocasts,
This week, Jake Ludington joins the cast as we cover some PS3 rumors, improve upon the Walit, teach you how to segment your network, and more:
THE WIRE
Sony PS3 Rumors
Dolphin Stadium HDTV
Jake Crashes Party At CTIA
HACK ATTACK
Nate Improves The Walit
GIZMATIC
Etymotic 6isolator Earbud Review
Fujitsu LifeBook P15D Review
HIGH SCORE
How To: Segment Your Network For Optimal Xbox 360 Media Streaming
Here’s how to get the show:
Subscribe: iTunes iPod / H.264 | iTunes MPEG-4 | RSS iPod Feed | RSS MPEG-4 Feed
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|Download| - DivX
|Download| - MPEG-4 (Mirror)
|Download| - PSP
IMPORTANT: We are surveying the viewers of our show to see what it is that people like, and more importantly, what they don’t like. It is anonymous, and just takes a couple of minutes. If you have the time, we would appreciate it! As always, feel free to let us know what you think in the comments.
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Gallery: The Bleeding Edge 011: Etymotic, Fujitsu LifeBook, Wallet Light Hack
The Bleeding Edge 010: iTrip Auto, Jobster Interview, Boot Camp
Posted by Andru Edwards Categories: Accessories, Smartphones, Features, Internet, Music, Portable Audio / Video, Product Reviews, Videocasts,
In this show we review the iTrip Auto, go over Boot Camp, detroy technology, and more:
THE WIRE
PowerMax DA4000 MR Mobile Repeater
Apple’s Boot Camp
Ultimate iPod Case
GIZMATIC
iTrip Auto Review
Walit Review
INTERVIEW
Phil Bogle, Jobster
BREAKIN’ STUFF
Audiovox 2-Way Radio
U.S. Robotics Fax Modem
Here’s how to get the show:
Subscribe: iTunes iPod / H.264 | iTunes MPEG-4 | RSS iPod Feed | RSS MPEG-4 Feed
|Download| - iPod-formatted H.264 (Mirror)
|Download| - DivX
|Download| - MPEG-4 (Mirror)
|Download| - PSP
IMPORTANT: We are surveying the viewers of our show to see what it is that people like, and more importantly, what they don’t like. It is anonymous, and just takes a couple of minutes. If you have the time, we would appreciate it! As always, feel free to let us know what you think in the comments.
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Gallery: The Bleeding Edge 010: iTrip Auto, Jobster Interview, Boot Camp
The Bleeding Edge 009: Sonos Interview, MoRU Review, Sony Style, Another Xbox 360 Giveaway
Posted by Andru Edwards Categories: Features, Home Entertainment, Internet, Music, Portable Audio / Video, Product Reviews, Videocasts, Wireless / WiFi,
This week we talk with Sonos, show off Nyko’s Xbox 360 Faceplate Maker, announce our second Xbox 360 giveaway, and more:
THE WIRE
YouTube’s 10-minute Upload Cap
iPod Volume Limit Update
Sony Style Seattle Grand Opening
HIGH SCORE
Nyko Xbox 360 Faceplate Maker
SOFTWARE
MoRU Review
GIZMATIC
Sonos Interview
GIVEAWAYS
Make My Day DVD Winners Announced
Another Xbox 360 Giveaway: Yes - another one!
Here’s how to get the show:
Subscribe: iTunes iPod / H.264 | iTunes MPEG-4 | RSS iPod Feed | RSS MPEG-4 Feed
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|Download| - PSP
Length: 33:34
IMPORTANT: We are surveying the viewers of our show to see what it is that people like, and more importantly, what they don’t like. It is anonymous, and just takes a couple of minutes. If you have the time, we would appreciate it! As always, feel free to let us know what you think in the comments.
|Download| - iPod-formatted H.264
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Gallery: The Bleeding Edge 009: Sonos Interview, MoRU Review, Sony Style, Another Xbox 360 Giveaway
How To: Automatically Convert DVR-MS Files for PSP Playback
Posted by Jake Ludington Categories: Features, Microsoft, Mods / Hacks, PC / Laptop, Software, Video Games,
Despite the recent launch of Sony’s own Media Manager, PSPWare remains the best solution for syncing content to your PSP. Chris and I were lamenting the lack of an easy way to automatically convert DVR-MS files created by Windows Media Center to files ready for playback from PSP Memory Sticks. Here is the solution.
Required Software:
Tweak MCE Power Toy $0.00
Lupas Rename 2000 $0.00
PSPWare $15.00
Windows Task Scheduler (part of Windows XP)
Click to continue reading How To: Automatically Convert DVR-MS Files for PSP Playback
Gallery: How To: Automatically Convert DVR-MS Files for PSP Playback
The Bleeding Edge 008: Xbox 360 Giveaway, TextPayMe, Windows Vista
Posted by Andru Edwards Categories: Announcements, Smartphones, Corporate News, Features, Software, Video Games, Videocasts,
In this episode we give away an Xbox 360, talk with TextPayMe, go over the Windows Vista delay, and more:
THE WIRE
Dell Buys Alienware
Windows Vista Delayed
WEB GEMS
TextPayMe Interview
GIVEAWAY
We give away an Xbox 360!
BREAKIN’ STUFF
We destroy an LG C1300
Here’s how to get the show:
Subscribe: iTunes iPod / H.264 | iTunes MPEG-4 | RSS iPod Feed | RSS MPEG-4 Feed
|Download| - iPod-formatted H.264 (Mirror)
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|Download| - PSP
Length: 33:34
IMPORTANT: We are surveying the viewers of our show to see what it is that people like, and more importantly, what they don’t like. It is anonymous, and just takes a couple of minutes. If you have the time, we would appreciate it! As always, feel free to let us know what you think in the comments.
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Gallery: The Bleeding Edge 008: Xbox 360 Giveaway, TextPayMe, Windows Vista
The Bleeding Edge 007: PlayStation 3, MacBook Pro vs PowerMac, 802.11n
Posted by Andru Edwards Categories: Apple, Features, Internet, Mods / Hacks, Movies, PC / Laptop, Video Games, Videocasts, Wireless / WiFi,
This week we go over PlayStation 3 news, 802.11n, and put the MacBook Pro against the Dual G5 PowerMac:
THE WIRE
PlayStation 3 News
802.11n Interference
Windows XP On Intel iMac
HEAD TO HEAD
MacBook Pro vs Dual G5 PowerMac
GIZMATIC
Archos AV700
Vaja Choice 5G and nano Cases
WEB GEMS
Make My Day DVD Interview: Enter contest here.
GIVEAWAYS
Don’t forget - in Episode 005, we told you about two giveaways we are doing on the show. If you didn’t see it, go download it to find out how you can enter to win an Xbox 360. Also, we have the results of the OHSO giveaway.
Here’s how to get the show:
Subscribe: iTunes iPod / H.264 | iTunes MPEG-4 | RSS iPod Feed | RSS MPEG-4 Feed
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|Download| - DivX
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|Download| - PSP
Length: 30:58
IMPORTANT: We are surveying the viewers of our show to see what it is that people like, and more importantly, what they don’t like. It is anonymous, and just takes a couple of minutes. If you have the time, we would appreciate it! As always, feel free to let us know what you think in the comments.
|Download| - iPod-formatted H.264
|Download| - MPEG-4
Gallery: The Bleeding Edge 007: PlayStation 3, MacBook Pro vs PowerMac, 802.11n
Motorola Q vs. Motorola SLVR Size Comparison
Posted by Andru Edwards Categories: Smartphones, Features, Handhelds,
We have received a few messages over the past month or so where you readers have been asking about the thinness of the Motorola Q. We know that telling you the dimensions, which happen to be 4.57” x 2.52” x 0.47”, may not exactly make it easy to visualize in your head. To compare it to a phone that is out and available, we took the Motorola Q that we went hands-on with and put it next to the Motorola SLVR. Now, the SLVR is insanely thin, but as you can see in the image above, the Q definitely holds its own in the size area. We will give you more on the Q and the SLVR soon on The Bleeding Edge.
Gallery: Motorola Q vs. Motorola SLVR Size Comparison
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