Zynga acquires OMGPOP, picks up Draw Something and other social games

For those on the go, iPhone and Android smartphones have been a lifesaver for mobile entertainment and keeping in contact with friends on the go. Once in a while, an app comes along that even uses your social network as the basis for an entertainment experience with something so addicting that even its competitors are threatened by it.

We’re taking about the game Draw Something, made by OMGPOP. It climbed its way to the top of the App Store and Android App Market and stayed there, out growing Zynga’s Words with Friends in popularity. Zynga wasn’t having any of this, so only one option remained—Zynga acquired Draw Something for a rumored $180 million, plus another $30 million for employee retention payouts, in an insanely smart move. Zynga is also acquiring a portfolio of over 35 social games aside from Draw Something, and the takeover is effective immediately. Current OMGPOP CEO Dan Porter is now Vice President and General Manager of Zynga New York.

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