Women in Japan Go For Cute Cars

Marketing expert Ayano Sasao believes that women will select their next car based on its “cuteness” factor. The Pino mini-car is only 11 feet long and features a hook for a handbag, designer upholstery, and a “milk tea beige” exterior. During its launch, Nissan included such accessories as seat covers with hearts and pink bear-shaped cushions.  Because of its shrewd packaging of the Pino, which was actually created by Suzuki, Nissan had 5,500 orders during its the first month on the market in Japan at a price beginning at $8,600, more than double of its projected sales of 2,500. We like the idea of the mini-car, but our taste leans towards other “cute” vehicles, such as BMW’s Mini Cooper.

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