Samsung Epic 4G ad with Master Chief?

If you’ve seen the new Samsung Epic 4G commercial then you might have been fooled into watching the whole thing thinking it was a new Halo: Reach commercial (raises hand). The similarities are probably not a coincidence considering Halo: Reach is set to be the biggest game of the year, and all eyes are on it right now. Knowing this, Samsung could have purposely chosen to borrow the money making look of Master Chief. 

The start of the ad depicts a character bearing a strong resemblance to Halo’s Master Chief. The pseudo Chief is then chased by an alien space craft which bombards the Spartan-like clone with some heavy missile fire. Unmasking himself, the Samsung’s Spartan hops into his own aircraft, epic chase ensues. The terrain containing the massive battle is then revealed to take place in the palm of your hand - the slogan for the theater-like experience promised by the Samsung Galaxy S. All Halo inspired themes aside, it’s a pretty cool commercial, though you have no clue what it’s about until the very end. Microsoft states that “the commercial in question is not sanctioned by Microsoft.” However, whether or not Microsoft will want to have the look alike Master Chief hero pulled from the air is not known at this point.

Check out the ad for yourself below.