Dell Opens Custom Lid Design Studio, Let’s You Decorate Your Laptop

Dell announced today that their Studio laptop line is taking customization to the next level – you can now have one of more than 100 designs tattooed on the lid of your Dell Studio 15 or 17 laptop in Dell Design Studio, a unique online experience which allows the purchaser to personalize their new laptop with exclusive, original artwork.

The company says it has commissioned over 100 works of original art from a number of different artists, such as Mike Ming, Guillaume Wolf, Tristan Eaton, Brittany Waldner and Joseph Amedokpo. Online shoppers in the U.S. can apply a design, change viewing angles, zoom in on details, and read an artist’s inspiration or bio with a few mouse clicks. Once you have chosen your favorite design, it can be applied to the lid of the Studio system being ordered, at a cost of $75; choose one of the 52 (PRODUCT)RED designs and Dell directly donates $20 to the Global Fund, which helps fund AIDS programs in Africa.

Dell notes that the art is permanently infused or “tattooed” into the laptop display’s back, making it extremely durable. The question is: will you change your wardrobe to match your computer, or just pick out a design that goes with what you already wear?

Maybe, eventually (we hope), the consumer will be able to submit their own artwork for a truly custom lid – but let’s not get ahead of ourselves…

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