Official Alert: Radio Shack changes name to The Shack

There has been many a rumor floating around the old intertubes that Radio Shack, long time electronics goods retail shop, would be changing its name to “The Shack” - not to be confused with Pizza Hut’s rebranding to “The Hut.” Well, as we thought, the rumors were certainly true. This attempt to be hip is going to be kicked off by The Shack Summer Netogether, an event running August 6th through the 8th, featuring two 17-foot laptops placed in New York’s Times Square and San Francisco’s Justin Herman Plaza. I don’t know if this new marketing strategy will work, but if it keeps The Shack from becoming like Circuit City, then it is worth a try.

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