Microsoft’s take on today’s Apple announcements

One things we’ve been wondering today, admidst all of the Apple It’s Only Rock and Roll event news, is how Microsoft was feeling, especially as it pertains to their Zune business, which is set for a major overhaul in six days. We got in contact with a Microsoft spokesperson, and asked them about what they thought of the new iPod and iTunes announcements. Here’s what they had to say:

Since our debut, Zune has offered a different kind of end-to-end digital entertainment experience that includes wireless MP3 players, a robust online store, music community and innovative software features that help users easily find the music and videos they love.

The entertainment experience for consumers hasn’t changed that much after Apple’s announcement today.  Our point of view has always been that people want to be entertained, and they want a better way to watch and listen to the digital entertainment they love.  We’re interested in getting you your content where you want it in rich, exciting ways.  We look forward to sharing more on September 15th.

Okay, so Zune is all about music and videos - not games, video recording, and all that other stuff. We get it, and we like the focus. What we don’t like, though, is how Microsoft allowed Apple to steal their thunder by announcing the new line-up way after Microsoft announced the Zune HD, followed up by Apple launching the new iPods a week before the Zune HD hits stores.

In the meantime, if you’re a music fan looking for a new music player, we say wait until the fifteenth. What you see come out of the Zune camp may surprise you. All of you. I’ve already said too much.