MTV URGE Melds with Rhapsody

MTV Networks’ URGE and RealNetworks’ Rhapsody have announced that they will be combining forces to try to compete with iTunes. Naming the venture Rhapsody America, it will be accessible to computers, PMPs, and Verizon Wireless’ VCast. Beginning this September, MTV will push the new service and provide music playlists as well as other programming. Michael Bloom, former GM of URGE, will be in charge and said that for now, URGE customers can use both services. There is no word yet on how much Rhapsody America will cost its subscribers.

 

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