Sanrio Targets Male Customer Base

Say it ain’t so! In one of the last bastions of all things fem, Sanrio has found it fitting to create Hello Kitty products for young men after a Limited Edition collection proved popular. Included in the assortment will be t-shirts, watches, bags, and other articles in decidedly masculine shades of black and blue. No matter what the color, Sanrio seems confident that it will sell in Japan next month and not long after in other Asian countries and the U.S. Even with its slightly revamped image, you still have to be comfortable with yourself to wear one of these items, male or female.

 

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