Poll: How do you like your movies? Optical disc, or downloadable?

With the HD DVD/Blu-ray format war being over, the new “war” if you will is the one between digital delivery of movies, versus good ol’ optical media. We want to know how you feel about this. Do you prefer buying movies using Apple TV, thus avoiding a trip to the local Target? Or are the type of person who prefers all the bells and whistles that something like a Blu-ray disc has to offer (7.1 lossless audio, pure 1080p video)? I think it is safe to say that we are moving towards a digital download lifestyle, but with current broadband speeds in the USA, we think that it might be a while before it can compete with optical. Your thoughts?