Movies now purchasable through Apple TV

Apple has quietly made a subtle change to the Apple TV movie experience. Previously, you were able to rent standard definition and high definition movies through Apple TV, and obviously, those rentals would expire if left unwatched for 30 days, or within 24 hours of you starting the movie. However, people have been asking for movie downloads since Apple TV Take 2 launched. Well, all that has changed, as Apple has come to an agreement with movie studios that will see new movies available for purchase and download on the same day that they are released on DVD.

The downside to all this? Well, for starters, you can’t buy the HD versions of these movies, despite the fact that you can rent them in HD. If you have an HDTV, we are guessing that you prefer your movies in HD. Also, for a similar price, you could just buy the movie on disc, and get all the extra special feature videos that are lacking on the iTunes download. Oh well, I guess we should just be happy that we are seeing progress.