AisleBuyer intros new mobile app - checkout lines obsolete?

To buy online, or to brave the the crowds of sharp-elbowed, pushy bargain hunters at your local Nordstrom/GAP/Barnes & Noble/Lover’s Packa—Macy’s?  It is the eternal question: do you purchase from the safety and security of your own home, eschewing any ability to try on the clothes or flip through the book that you are about to purchase, or do you strap on your helmet and elbow-pads and, head down, make ready for battle at your local fashion outlet?  Well, AisleBuyer is trying to make the question moot by offering the best of both worlds.

Today at the National Retail Federation Retail Innovation and Marketing Conference in San Francisco, CA AisleBuyer is offering a sneak preview of its new mobile app that promises to make waiting in line a thing of the past.  When entering a store, shoppers who have iPhones and Android devices will be able to download the AisleBuyer app and use it to scan items for product information, reviews and more. When they are ready to purchase, they can checkout instantly using the same app.  Shoppers can also browse online product reviews, and AisleBuyer will also provide helpful hints, such as suggestions for purchases that work with, but are not included in, their purchase (i.e. batteries or SIM Cards).  Add to this the fact that you save trees by not producing a receipt and you can rest assured that children of hippies will be buying this app in droves to offset their lithium-ion battery usage… I’m looking at you, environmentally-conscious/ironic Prius-owners.