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Friday June 1, 2007 1:17 pm
Regal Adopts Guest Response System
Some Regal Cinemas have installed new paging devices in an effort to bring people out of their Netflix widescreen habit and back into the real world, but mainly in 114 of their theaters. Similar to a remote, the Guest Response System can let customers complain about movie glitches, screaming children, obnoxious boors, and those ladies with extra-large hats. The best part is that it features a cam so that you can rat on
record video pirates who are lurking about and send a message to the theater manager.
Regal says that movie patrons “can be our extra eyes and ears to alert us if there is a disturbance without having to miss part of the show.” It seems to us they could just hire a couple more ushers and use the money to knock down the price of tickets to get us to return to their chain. To join the Regal Crown Club “loyalty program” and find the theater nearest to you, check Regal’s site.
Read More 
| Regal Cinema via Business Wire
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