Microsoft aiming to start new TV service using Xbox 360?

Today Reuters reports on talks that Microsoft has had with several television networks about adding TV show content to the Xbox 360. While the details aren't known, one possibility is that the company could become a virtual operator and sell subscriptions to networks like ABC and NBC, or even add HBO and Showtime as subscription options. This would allow Microsoft to keep competing with rivals like Google (see the currently flailing Google TV) and Apple ( who recently released an updated Apple TV.) Microsoft actually has an advantage here if they choose to move into this area since the Xbox 360 is already in millions of homes, and adding services to the existing platform like that is much easier than releasing and expecting consumers to purchase a new device. If Microsoft plays their cards right, we could see the Xbox 360 take the top position in the battle for the living room.

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