Microsoft Downs Sony and Blu-Ray

Chris Lewis, the regional vice president for Microsoft in Europe, the Middle East and Africa recently had some nasty comments on Sony’s new Blu-Ray DVD format. 

“Blu-ray right now reminds us of another technology from Sony: Betamax. A bit like VHS—we think that HD DVD is the format that consumers, film studios and publishers will embrace. As you’re mentioning the cost of Blu-ray—we think it’s about giving consumers choice, we think it’s about not necessarily asking them to pay over the odds for a technology that, at the moment, is unproven.”

It should be interesting to see what rebukes towards Microsoft Sony can come up with.  I mean its not hard to down anything Microsoft, but we are hoping Sony can come back with something interesting.  Past that Betamax wasn’t that bad - it was overpriced; but who pays attention to price when you get an increase in quality?

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