Maserati Kubang concept is what a luxury crossover SUV should be

In the world of luxury SUV's, buyers are limited to their choices of flavors—vanilla, Rocky Road, chocolate, and strawberry. There’s the usual German engineered and slightly over-engineered variant; leaving the buyer faced with purchasing a Benz, BMW, or anything from VW’s automotive family (vanilla.) Or there’s the ever classic, “I can do anything and go anywhere, but I rather just stay on the streets” Land Rover/Range Rover as a plausible option (Rocky Road.) Skim across the pond and you’re faced with rugged, bloated “luxury” SUVs; more fitting for cattle herding, rather than a night on the town (chocolate.) Finally there’s the likes of Lexus and Acura, which over-saturate suburban streets on any given day (strawberry.) This puts a potential buyer in conundrum if they want something different than their neighbors. What if the buyer wants a little Cold Stone Creamery action, rather than the usual everyone else seems to get? Enter the Maserati Kubang.

Like Cold Stone Creamery, the Maserati Kubang, has a bit of everything mixed into one glorious package. Maserati took bits and pieces from others and remixed into their own, dare I say, delicious concoction. Ever since Fiat Group acquired Chrysler Automotive (back during the Big Three’s financial meltdown,) Fiat has gained access to Chrysler’s resources and technologies. Fiat has been slowly marrying the two. Maserati, being apart of Fiat, has long been working on producing a luxury SUV for quite sometime and finally the Kubang has been born; well at least in the concept stage.

The Kubang is said to have a heart of a Ferrari. Boosting V8 designed by none other than Paolo Martinelli. Though you maybe thinking fast, sleek, and sexy after reading that Ferrari has their fingers in the project, Maserati’s “implication has been that the Kubang will be more SUV than sport,” reports Joel Johnson of Jalopnik. Furthermore, the SUV is based on Chrysler’s Jeep Grand Cherokee platform. The Maserati Kubang will be built alongside its cousins the Jeep Grand Cherokee and Dodge Durango. The price is still to be announced by Maserati.

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