DivX And The Future Of The Digital Home

Gear Live reader Davis Freeburg writes in:

As early adopters who’ve downloaded a DivX movie file know, their video file is second to none.  There is no unreasonable wait, the quality is fantastic and it’s highly portable throughout the home.  Born in the wild wild west of the P2P revolution, DivX has recently tried to shake their bad boy image for a more corporate look with a recent IPO.  In an interview with Jordan Greenhall, DivX’s CEO, he discusses the impact that piracy has played on their negotations with the studios, the future of DivX on the Xbox 360, the PS3 and the Wii and his plans to bring media convergence into the digital home.

One of our favorite quotes from the piece is Jordan talking about what it could mean if Microsoft added DivX playback to the Xbox 360:

The pressure would certainly be on and then it’s a matter of the politics of each organization. I would argue that on a pure market competitive basis, if Microsoft stepped up and put DivX on the Xbox, they would have a significant competitive advantage and the onus would be on to reduce that advantage by licensing DivX as well, but that doesn’t imply however the Sony would have the forethought to do it.

Read More | Jordan Greenhall Interview