Checking Out with Google Checkout

Google has today launched a new e-commerce feature which creates a new way for consumers to checkout of participating online stores via a single Google login. The new Google Checkout service is live now and featured on sites like Starbucks, Buy.com and Levi’s.

Google Checkout, which can be found in stores by looking for the Google Checkout icon on AdWords advertisements or coming across the Google Checkout option on a Web site, lets users create a Google Checkout login by entering basic information, such as their contact details, payment preferences, and shipping information, once. This login can then be used to pay for any transaction at a participating Google Checkout online merchant.

Google Checkout, added Google, enables purchases using existing payment methods, including Visa, MasterCard, American Express and Discover. The service conceals the buyer credit card number and provides reimbursement for unauthorized purchases. In addition, shoppers can keep track of their purchase history, including orders and shipping details, through the Google Checkout site.

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