Beats Electronics acquires MOG music service

The rumors have been swirling for months, and now it's official--Beats Electronics has acquired MOG. Beats Electronics is the force behind the Beats by Dr. Dre headphone line and the Beats Audio profile, while MOG is a fledgling streaming music service that, while popular, has been in an uphill battle against services like Spotify, Rdio, and Rhapsody. The purchase means that Beats Electronics now has an end-to-end solution, controling both the hardware for listening to music, and the service to consume it as well.

“Beats By Dre was born out of a need to restore the emotional connection with music that was lost by the degradation of sound from the digital music revolution, starting with the weakest link in the experience at the time—headphones,” said Beats President and COO, Luke Wood. “But it was never about just headphones. We’ve since expanded the Beats mission to every other link in the music experience chain – speakers, mobile phones, personal computers and automobile sound systems. With MOG, we are adding the best music service to the Beats portfolio for the first truly end-to-end music experience. With their talent and technology, the possibilities around future innovation are endless.”

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