Apple Sells Over One Million Videos

Yesterday, Apple announced that they have sold more than one million videos via the iTunes music store in the brief time since they began selling them.  For the moment, Apple has proven the doubters wrong once again.  This is interesting news, but it begs further discussion.  Will Apple begin selling higher quality content for a broader audience?

We believe that they will.  Apple helped legitimize legal music downloading and they seem poised to do the same for television and movies.  With more and more people going to broadband and tapping into things like BitTorrent, content providers have to start think about solutions that will continue to generate revenue.  Apple has mindshare right now and they also have a successful infrastructure in place.  They have already shown that even with a small video library that they have a viable business model. 

One thing is clear though.  To continue being a trailblazer in this area, Apple has to greatly increase the size of its offerings; both in quantity and in quality.  What remains unclear is whether or not the industry will follow Apple’s lead.  With the the way the music executives are chomping at the bit, it is far from certain if their counterparts will be so eager to get into bed with Apple.  What do you think?

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