Apple Card: Apple announces its own credit card with a focus on privacy

During today's It's Show Time Apple Event, the company announced Apple Card, a brand new credit card that promises to change the way consumers work with credit cards. Apple says it is focusing on simple, instant applications, no fees ever, lower interest rates, and better rewards. In order to sign up, users use the Apple Wallet app in the iPhone, and instantly upon approval they get a digital card that is ready to use in their wallet. You'll be able to track purchases, check balances, make payments, and more right from the app.

As for bonuses, Apple is introducing Daily Cash. You get 3% cash back when buying from Apple (including Apple Store, App Store, etc.,) 2% cash back when you use your Apple Card through Apple Pay, and 1% cash back when you use your physical card (and by the way, the physical Apple Card is forged from titanium!) Daily Cash is instantly accessible to be used for whatever you'd like - pay your balance, buy apps, send the cash to friends, spend it, etc.

Focusing on privacy, “Apple doesn’t know what you bought, where you bought it, and how much you paid for it,” says Jennifer Bailey, VP of Apple Pay. All the spending tracking and other information is stored directly on the device, not Apple’s servers. Apple also says “Goldman Sachs will never sell your data to third parties for marketing and advertising,” either.