Amazon planning to open a brick and mortar store in Seattle

Here at Gear Live, we have a love affiar with Amazon. They've got our credit card numbers, our accounts are Prime, and the Kindles flow like wine. However, unless you choose overnight shipping, you still have to wait for the items you purchased. It's a small price ot pay for the convenience, but for some, instant gratifiction is what's missing. That may even be changing with Amazon, as the company will be venturing into the brick and mortar store business.

Those lucky enough to live in the Seattle area (that's us!) may soon be seeing an Amazon store popping up at a local mall. Amazon is exploring the idea, kind of a trial and error run, to see if they have a profitable market in physical stores. Amazon wants to provide an Apple-like store experience for consumers who want to buy a Kindle, for example. This is a brilliant move on Amazon’s part, as the Kindle currently is not under its full control in retail, being left to the whims of a retail associate at Target or Best Buy who likely don't know much about it.