Apple’s $400,000,000 Secret to Saving the Planet

Posted by Andru Edwards Categories: Apple, Videos

Apple is on a mission to hit carbon neutrality by 2030—a goal that goes far beyond its products and supply chain. This video explores the tech giant’s groundbreaking Restore Fund, a $200 million initiative aimed at reforesting Brazil’s Atlantic Forest while tackling the hardest-to-eliminate 25% of its carbon footprint.

A key highlight of this story is an exclusive interview with Lisa Jackson, Apple’s Vice President of Environment, Policy, and Social Initiatives. Lisa shares insights into how Apple’s Restore Fund is blending corporate responsibility with tangible environmental results, and how their commitment to renewable energy and carbon neutrality is setting a new standard for the tech industry.

The story dives into the heart of the Atlantic Forest, where Apple and local partners like Symbiosis are restoring biodiversity, planting resilient trees, and using cutting-edge tech like the iPhone’s LIDAR to measure their impact. The video examines whether nature-based solutions like the Restore Fund can scale up fast enough to make a significant difference and how global companies like Apple are shifting from minimizing harm to actively restoring ecosystems.