Jay-Z has a "simple" concept and a title for his new album.

The "On to the Next One" rapper is already working on his 12th record, and according to studio engineer Young Guru, has a focused idea of what he wants to say.

"I'm marveled at how smart this guy is. When he told me the concept, I was like 'Why didn't I think of that?' It was just so simple. I can't tell you the title, it's so good it's like, 'Oh my god why didn't I think of that? What made you think of that and why haven't we done that before?' It's just staring us in the face all these years, we could've been put that out as an album concept."

Guru also said Jay and Kanye West teaming for a second collaborative Watch the Throne album, is a "serious consideration," but they are not likely to start on it until next year.

"It has been talked about but hasn't been executed yet. Definitely could happen."

"The way I would like it to go, I would like Kanye to do the G.O.O.D. Music album and Jay-Z to do a solo album, then they go out and tour then next year, or the end of the year, we get Watch the Throne 2," he added, referring to Kanye's forthcoming album with artists from his G.O.O.D. Music label.