If you purchase a ticket at a Regal Cinemas theater anytime soon, you may see something new on your movie screen:  a red band trailer.

These trailers - intended for ‘restricted audiences’ only - would contain scenes viewable at R, NC-17 or unrated films.  They would be mixed in with the normal green band previews that ‘have been approved for all audiences’ by the MPAA.

Although clips with more adult matter - such as crude and sexual content - are not new to the internet, theater chains have been wary of playing them fearing they’d be viewed by the wrong demographic.

Regal’s decision will now allow pics like Superbad or Knocked Up to promote themselves in a manner that truly reflects the movie’s tone.

This is not to say that all R-rated features will preceded by red band trailers.  Like most previews we see, they will be specifically catered to the films they’re associated with.