Friday January 4, 2008 6:12 pm
‘27 Dresses’ Gets 7 More Days
Even though its not even up for an award, 20th Century Fox has chosen to make a strategic move with 27 Dresses. The movie, starring Katherine Heigl, was originally scheduled to hit theaters on January 11. Now the romantic comedy’s debut will be pushed back a week to January 18th.
Although a rescheduled date often indicates a less than quality product, Fox claims the change was actually a vote of confidence. Preview audiences have apparently been delighted with the test screenings. The execs are hoping the mid-January open will allow the film to take advantage of the MLK Jr. Holiday weekend. It would also serve as counterprogramming to the action-filled Cloverfield.
Hollywood Reporter
- Related Tags:
- 20th century fox, 27 dresses, cloverfield, fox, katherine heigl, romantic comedy, upcoming releases
Advertisement
Advertisement
Advertisement
© Gear Live Media, LLC. 2007 – User-posted content, unless source is quoted, is licensed under a Creative Commons Public Domain License. Gear Live graphics, logos, designs, page headers, button icons, videos, articles, blogs, forums, scripts and other service names are the trademarks of Gear Live Inc.
Comments: