Okay, so if you were wondering just what exactly you get when you order your free Xbox Live Diamond Card, other than the membership card decked out with your Gamertag, here is a sampling:

• Hollywood Video: Rent one movie or video game and get a 2nd rental free.
• Etnies: Save 20% off Etnies skate shoes and apparel for surf, BMX, and snowsports.
• Save up to 15% on Cambridge Soundworks speakers and other audio equipment.
• Buy one sandwich and get a second one free at Carl’s Jr., Quiznos Sub, and others.
• Save 10% off hot DVDs and CDs at SamGoody.

This is just from the splash page shown after you register for the card. There are more vendors to come after the program launches next year.