Microsoft may have received some bad press for their extremely inventive “bang” Xbox 360 ad, but it appears that the advertising community in general has finally recognized Microsoft’s Xbox ad agency for their great work. The “Jump Rope” ad, which you can see here has won the ADDY Best of Show award.

Of course, while the ads are quite amazing, (the double-dutch jump rope ad was shot in one take!) a lot of folks might not have known these had anything to do with the Xbox 360 console - as the logo only appears in the last few seconds.

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