Doom 3 has recently come out on Xbox after being on the PC for quite some time, and you might have thought that ID Software would show the same trailers to promote the Xbox version that they used for the PC edition. Not so. Instead, ID Software took a unique approach to their advertising of Doom 3 for the Xbox. ID combined a real life scene leading in to game footage.  Some of the first words you hear in this 30 second TV Spot are, “You’re going to die.”  This is a very interesting approach to attract customers, but it’s working. ID teamed up with a company called Anonymous Content to help them put this creative ad together. You can check it out here.

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