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Friday September 8, 2006 9:56 pm

This Ad is *Supposed* to Make You Want The Pink PS2

PS2 Panty Sniffer ad

Sony’s just had one brilliant advertisement following another these days. Well, at least this time it’s not laden with racist undertones. Their latest strategy? Advertising that the soon-to-be-made-obsolete pink PS2 is the gaming system of choice for pervs. It took me a while to even figure out that this was a PS2 ad - note the square - triangle - circle - cross shapes of the undergarments and it becomes more clear.

Is it just me, or is this advertisement doomed to scare away the pink PS2 target market of girl gamers? Or is the thought of some guy sniffing panties just the kind of thing to convince you to get that PS2 you’ve been lusting after?

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